Rug Passport in 2026
Rug Passport in 2026
Every Thibault Van Renne hand-knotted carpet carries its own passport: a private record of the piece, the people who made it, and the materials it was made from. Two physical objects mark each carpet.
Both are still standard on every TVR carpet in 2026: the holographic label since 2014, and the private QR passport recording collection, materials, dimensions and origin.
What every TVR carpet carries
- A holographic authenticity label, sewn into the carpet itself, carrying a hidden message. Each label is issued for one carpet only, and the hidden message is what separates a genuine label from a copy. Since 2014, every TVR carpet leaves the atelier with one (see Innovation 2014 for the story).
- A QR-code certificate linked to a private passport page. Scanning the QR brings the current owner to the carpet's record: the collection, the materials, the dimensions, the production origin, and (where applicable) the project it was commissioned for.
The passport page itself is not public. Each carpet's record is visible only to the person holding the QR code: usually the owner, sometimes the interior designer or architect who commissioned the piece. That is the point: the certificate belongs to the carpet, not to the internet.
What the passport records
For each TVR hand-knotted carpet, the passport holds the following fields where they apply:
- Collection and design name (for example, LEGENDS, Tenby; or a one-off commission name)
- Dimensions (length × width in centimetres, and total area in square metres)
- Materials: which wool, which silk, whether Allo nettle is blended in, whether real 18-carat gold wire was used (see Innovation 2018)
- Production origin: which of our four regions wove the carpet (Nepal, India/Rajasthan, Kashmir, or the Afghanistan-Pakistan corridor; see Our Story for which region does what)
- Photographs of the finished piece
- Designed for: where applicable, the name of the residence, project, or commissioning party
- Certificate text, signed by the atelier: Thibault Van Renne BV, Evergem, Belgium
Why a passport at all
A hand-knotted carpet is the kind of object a family keeps for decades. Two generations into a piece, the original purchase paperwork is often gone, and the owner may know the carpet is "a real TVR" but not be able to prove it. The passport is what stays with the carpet once the paperwork is gone:
- Authenticity: proof, on demand, that the carpet is what it appears to be. Insurers ask for it, and so does any serious buyer on resale
- Traceability: which region, which materials, which year. In a hand-knotted carpet, the materials and the origin are what the piece is
- Repair: when a carpet comes back to our repair station in the Belgian atelier decades later, the passport identifies the exact piece, so we can pull the original dye notes and design chart from our records and match the repair invisibly
How the system works in practice
- The holographic label is sewn in at the end of the production process (after washing, drying, stretching, and hand-carving; see the ten production crafts)
- The QR code is paired to the carpet's serial number in our record system at the same time
- When the carpet ships, the owner receives the QR alongside the piece. The QR is the key. If it is lost, the carpet is no less authentic; we simply issue a new one from our records on request
- The label and the QR record together form the passport. Both belong to the carpet for as long as the carpet exists
See also
- Innovation 2014: the holographic authenticity label: why we built it
- Craftsmanship: knot densities, time on the loom, what each carpet record contains
- Materials: every fibre that may appear on a passport
- Sustainability: repair station: how the passport supports lifetime repair
Decades from now, when the invoice is long gone, the passport is what lets a piece be proven and repaired.
Thibault Van Renne, Founder

