A New Digital Home for Thibault Van Renne

Twenty years ago, I started by seeking out the most beautiful hand-knotted pieces I could find. Over time, I began designing my own collections, working with the finest ateliers in India and Nepal to bring them to life. The rugs found their way to clients who understood that real craft takes time. The website, honestly, never kept up.

That changes today. We've rebuilt thibaultvanrenne.com from the ground up. Here's why, and what you'll find there.

Why Now

For two decades, our hand-knotted rugs have spoken for themselves in showrooms, at trade fairs, and in the private residences they were made for. But the way people discover interior design has shifted. Architects send mood boards digitally. Clients browse collections on their phone before they ever step into a showroom. The site needed to catch up.

We did it because a rug you cannot touch has to be shown properly. That takes the same care we put into every hand-knotted wool and silk piece that leaves our atelier.

What You'll Find

A page for every collection. Full-scale imagery, material details, and the story behind the designs. You can browse by mood or by material.

AR room visualizer. This is the feature I'm most proud of. Point your phone at your floor, select a rug, and see it in your actual space, at the correct scale and proportion. It won't tell you what the wool feels like under your hand, but it does show you how a bespoke carpet sits in your room.

360-degree production tour. Follow the journey from raw wool in India and Nepal through to the finished piece. See the hands that tie each knot, the dye baths, the months of patient work. If you've ever wondered what goes into a hand-knotted rug, this is where you'll find out.

Interactive catalogues. Page through our full catalogues online, zoom into details, and save pieces that catch your eye. No downloads, no PDFs lost in your inbox.

Six languages. The site is fully available in English, Dutch, French, German, Spanish, and Russian, because our clients and design partners are spread across Europe and beyond.

The Craft Behind the Digital

I'll admit I approached this project the way I approach a new rug design, arguing over the typography, the way images load, the feel of scrolling through a collection. It should read like a well-designed room rather than a department store.

The site loads quickly and the images are large. That was the whole brief.

Come and See It in Person

A website is a starting point. The real experience is still in person, in our showroom in Evergem, where you can feel the weight of the wool, see how silk catches light, and work out the size your room actually needs.

Until you can get here, I hope the new site at least shows you what we make and how.

Get in touch whenever you're ready.